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What Is a Google Business Profile?

  • Writer: Tom Tardy
    Tom Tardy
  • Jul 28
  • 2 min read
Google Business

Google Business Profile (GBP), formerly known as Google My Business, is a free tool from Google that allows business owners to manage how their company appears on Google Search and Google Maps. When someone searches for your business name or related services in your area, your profile can appear with essential information like:

  • Your business name

  • Address and map location

  • Phone number

  • Website

  • Hours of operation

  • Photos

  • Reviews

  • Services or products

Why Is It Important?

  1. Increases Local Visibility When people search “coffee shop near me” or “IT services in [your town],” Google shows a list of local businesses. If your business isn’t on Google, you won’t appear in these results—and that’s a huge missed opportunity.

  2. Builds Credibility and Trust Verified businesses are more trusted by consumers. When your profile is accurate, complete, and has reviews, people are far more likely to trust your business.

  3. Encourages Customer Engagement Customers can call, visit your website, message you, or even book an appointment directly through your listing.

  4. Improves SEO (Search Engine Optimization)A well-optimized profile increases your chances of ranking higher in local searches, especially on mobile devices.

  5. Gathers Valuable Insights Google provides analytics on how customers are finding you, what they’re clicking on, and how they interact with your profile.

How to Set Up Your Google Business Profile

Step 1: Go to the Setup Page Visit https://www.google.com/business and click “Manage Now.”

Step 2: Enter Your Business Name Type in your official business name. If it already exists, claim it. If not, create a new listing.

Step 3: Choose Your Business Category This tells Google what kind of business you are, e.g., “Bakery,” “Auto Repair,” or “IT Services.”

Step 4: Add Your Location If you have a physical storefront or office, enter the address. If you’re a service-area business, like a contractor or consultant, you can list the areas you serve instead.

Step 5: Enter Contact Details Add your business phone number and website (if available). Make sure this info is accurate and matches what’s on your website.

Step 6: Verify Your Business Google will require verification to prove you own the business. This is usually done by mail, phone, or email, depending on your setup.

Step 7: Optimize Your Profile Once verified, fill out your profile completely:

  • Add a professional business description

  • Upload high-quality photos

  • List your services or products

  • Enable messaging if you want to receive direct inquiries

  • Respond to reviews

Final Tips for Success

  • Keep your hours updated, especially during holidays.

  • Respond to reviews—both positive and negative.

  • Post regular updates, offers, or announcements to keep your profile active.

  • Monitor your insights to track engagement and improve your strategy.

In Conclusion

Setting up your Google Business Profile is one of the fastest, most effective ways to attract local customers—and it’s completely free. Whether you're a small local shop or a growing service provider, having an optimized presence on Google helps people find, trust, and choose your business.

If you haven’t set yours up yet, now’s the time. It could be the difference between showing up in search results—or being invisible.


 
 
 

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